Rotherham Utd Football Club

For the seventh year running Mr Shaw Design has delivered the kit launch campaign for Rotherham Utd. The goal of the campaign is always to create awareness and hype around the release. Budget and time can be precious so we have to maximise both. Each year we come up with a new style concept. This time we photographed the players in positive poses with a stylised colouring. We then used the windmill X element from the badge as a strong visual backdrop.

The outcome was clean and impactful and perfect for expanding onto all the marketing adverts.
The first push was to create animated gif adverts to send out via social media. This was done by teasing out each kit over a 3 week period.
We then follow this up with advertising posters for the website, external shop windows, fixture cards and charts.

We make sure there is a consistent brand theme running throughout the campaign which is harmonious to the kit style but staying true to the heritage of Rotherham Utd.

Read more about our skills as a leading sports branding agency.

WHAT THE CLIENT SAID

Having used Mr Shaw for our kit reveal and launches over the past few seasons, collectively we challenge ourselves in how we can improve on the previous year’s look and impact – every year that added quality has been met thanks to the genuine passion and creativity of Karl. His knowledge of both the sport and fashion sectors blend together so well to create a theme that would match that utilised by any high street store across the globe. This is all delivered with sincerity, a smile and within the dynamic time frames that we generally have to pull these things together. Highly recommended.

Steve Coakley
Commercial Director

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